Login Dark

LG redefines artistic boundaries at Digital Art Fair 2023 with cutting-edge technology - South China Morning Post

Author: edge technology

Source: https://www.scmp.com/presented/lifestyle/topics/lg-oled-and-home-innovations/article/3239440/lg-redefines-artistic-boundaries-digital-art-fair-2023-cutting-edge-technology

Image of LG redefines artistic boundaries at Digital Art Fair 2023 with cutting-edge technology - South China Morning Post

[The content of this article has been produced by our advertising partner.]In a world where technology and art continue to intertwine, LG has taken the lead in seamlessly blending practicality and artistic sensibility.As the exclusive screen partner and platinum sponsor of the Digital Art Fair 2023 for the second consecutive year, LG demonstrated its dedication to bridging art and technology, inspiring audiences, and challenging traditional artistic norms at the recently concluded Fair.LG SIGNATURE OLED M showcases the power of wireless connectivityAt the LG Diversity of Art exhibition zone, the 97-inch LG SIGNATURE OLED M captivated visitors with its immersive viewing experience.As the world’s first wireless OLED TV, the SIGNATURE OLED M (Model 97M3) combines exceptional audio and visual quality with the convenience of wireless connectivity.Featuring LG Zero Connect technology, the 97M3 can transmit video and audio wirelessly within a 10-metre range, providing 4K resolution and a refresh rate of 120Hz.This innovative technology also centralises all connectors within the LG Zero Connect box, including gaming consoles and set-top boxes, making it easy to position the TV without the hassle of dealing with cables.The LG SIGNATURE OLED M’s clutter-free ultra-thin design and strategically placed TV stand transform it into a work of art, seamlessly integrating digital artworks into your living space.Art meets practicality with the LG PuriCare™ AeroFurniture Bored Ape EditionThe LG PuriCare™ AeroFurniture Bored Ape Edition features four Bored Ape Yacht Club (BAYC) avatars and is limited to 100 pieces.LG showcased the integration of digital art and home appliances with the limited-editionPuriCare™ AeroFurniture Bored Ape Edition.This unique collection of home appliances merges digital art with practicality, transforming them into multifunctional pieces of art.Showcasing four Bored Ape Yacht Club (BAYC) avatars, LG creates a powerful connection between digital art and household products. This highly collectable edition, limited to 100 pieces, features four gorilla-themed Bored Ape Yacht Club (BAYC) avatars with unique designs - laser eyes, a Spinner hat, diamond teeth and a golden hip-hop jacket - that are among the most popular NFT collectibles globally.Equipped with LG’s PuriCare™ 360° HEPA filter and UVnano™ Technology, the AeroFurniture provides clean and fresh air while maintaining a peaceful environment.With tabletop wireless charging and mood lighting, this coffee table cum air purifier seamlessly blends art and practicality, enhancing the aesthetic appeal of any home.LG’s OLED screens provide the perfect digital canvasAs digital art gains prominence in the era of Web 3.0, LG’s OLED screens have become essential tools for creators, buyers, and viewers.These cutting-edge displays enhance the value of digital art with their perfect black, breathtaking colour saturation, infinite contrasts, and exceptional clarity and detail at the Digital Art Fair 2023.Refik Anadol’s NFT Data Paintings, “Winds of Yawanawa”, capture the weather data pigmentation in a kaleidoscope of colours.Media artist Refik Anadol’s NFT Data Paintings titled “Winds of Yawanawa”, co-created with the Brazilian indigenous Yawanawa community, were displayed on four LG screens that harnessed weather data from the tribe’s village in the Amazon rainforest.The nuances of Yawanawa art scintillate in a kaleidoscope of colours that capture data pigmentation in exquisite detail.Amos Fricke’s “Sacred Hole” (top left) and Anders Brasch-Willumsen’s Aikebana” (bottom right) demonstrate the infinite levels of perfect black and vibrant colours produced by LG OLED screens.Meanwhile, “Sacred Hole,” a 3D animation of the first-ever captured image of a black hole, showcased at the Fair by visual artist Amos Fricke, also known as Human Artefacts, demonstrates the infinite levels of perfect black, surrounded by a contrastive golden glow.Another notable artwork, “Aikebana”, created by Anders Brasch-Willumsen, aka Studio Brasch, explored the fusion of ikebana, the natural environment, abstract sculpture, and AI. Through LG’s OLED screen, the artwork immerses viewers in a world of artistic inquiry through its stunning clarity and vibrant colours.LG MAGNIT 136-inch Micro LED Display takes business solutions to a new level The LG MAGNIT 136-inch Micro LED Display offers a visual experience with a realistic sense of immersion.At 136 inches, LG MAGNIT Micro LED Display is a sight to behold that pushes the boundaries of Micro LED technology, boasting 24 million self-emissive LEDs, HDR support, and a contrast ratio of 150,000:1.LG’s full black coating technology ensures that even the tiniest details come to life, providing a realistic sense of immersion.The a9 AI Processor optimises picture, sound, and tone mapping for an immersive viewing experience.At the same time, the Miracast and AirPlay 2 support allows for projecting content from mobile devices onto a larger screen, expanding the possibilities of artistic appreciation.The ultimate solution for business, LG MAGNIT delivers stunning images as the content creator intended, bringing magnificent success to business and recreation.At the LG Diversity of Art exhibition zone, LG collaborated with renowned media art content platform LED.ART to present unique media art pieces with a stunning visual experience highlighted by vibrant colours and surreal imagery. LG's collaboration with Digital Art Fair and its commitment to screen technologies have sparked a vibrant dialogue between art and technology.Through advanced OLED TVs and cutting-edge processors, LG provides a captivating platform for artists to showcase their visionary works.By seamlessly integrating art into everyday life, LG challenges traditional notions of artistic expression and inspires audiences to explore the limitless possibilities of art and technology.

Subscribe To Our NewsLetter